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Strategy, Tactics and Resources: The Puzzle Comes Together! |
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By Kirby Rooks
 In grant writing and nonprofit management, preplanning is the key to a successful fundraising year for donations, grants and in-kind gifts. Preplanning is the art of preparing oneself for all the activities of the year. This is where the puzzle comes together and we see the whole picture or vision as a clearly outlined initiative.
First lets deal with some definitions and explore them as we go into detail about how these three systems work as a whole.
Strategy is defined as an elaborate and systematic plan of action. In other words this is how we attack the social issue we are trying to correct. If the social issue we are wrestling with is the local food banks are low on food, our strategy to correct that problem might be collect 20% of the needed can goods for a one-year supply.
There can be more then one strategy, for instance another nonprofit tackling the same issue might use the strategy to collect 20% of the money needed to purchase those food products. It's in the deployment of several different strategies that |
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