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Using eBay Auctions for Fundraising |
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By Roberto Garabell
 Are eBay auctions the fundraiser's cash machine or are the dangling cash-carrots never quite reachable?
There you have both ends of the online auction spectrum. Likely, your organisation's ability to generate donations in this fashion lies somewhere in between, hopefully toward the high end. Merely registering an account with eBay doesn't guarantee that sellers will be prompted to donate part of an item's selling price to your group. Or that buyers will gobble up your items. Philanthropically minded people are only beginning to see online auctions as a serious avenue of charitable giving.
Successfully trading on eBay is far more than a mechanical process. You'll need staff and/or volunteer commitment, and sales and marketing know-how. It takes little skill to get on the bandwagon; it takes a lot not to fall off.
There are several main reasons to use eBay as part of your overall fundraising plan. Not because its the cool thing to do. Not because it takes the place of person-to-person campaigning. But because:
* EBay enables your group to reach a huge, new market of non-constituents, uncultivated strangers |
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